Read time · ~15–20 minutes
Yes or no.
One locked deal.
Capital partner brief for 1705 Manhattan Blvd — program, bank vs sponsor cash, rent comps, CRAVE structure, and a clear yes/no frame.
PROGRAM LOCK · Rev J · Jul 2026
1705 Manhattan Blvd, Harvey, LA · CFS 100′×110′×5 · 55,000 SF GBA
Dual entry · Door 1 MIRAGE · Door 2 CRAVE · grand court 100′×55′ = 5,500 SF outdoor (accessory · out of GBA)
Zoning path: MU-CD · hotel + dining/bar + accessory court · Jefferson pre-app
56 Mirage Residences · 48×610 SF @ $2,400 + 8×850 SF @ $3,400 all-in (30-day)
6 chef kitchen licenses · Mirage-owned bar · ~100 parking · land $435,000 locked
Capital · ~$3.84M all-in working · hard $3.40M · max $3.80M · land $435k
56residence keys · only key count that matters
~$3.84MAll-in working · IFC-3.2
~$9.35MAs-complete sales-comp clock @ ~$170/SF
0 · What’s actually backed by data
Pure facts first. Models (stop %, bar gross, court) sit on top of these — they are not the same thing. Receipts: facts packet.
| Piece |
Status |
Verdict |
| Corridor traffic ~45k VPD |
Multiple broker/listings — Compass 1705 · NAI Rampart · SRSA · Jack Stumpf band; LaDOTD PDF still pending |
Strong that cars are there |
| US residence-sector occupancy ~72.7% |
Highland Group · US monthly residence Q4 2024 (vs metro hotel ~64.6% · Newmark) |
Strong as a national floor — bank case. NOLA tourist metro + minutes to CBD/FQ = reason partner stack can run higher |
| NOLA tourism + proximity |
19.08M visitors · $10.4B spend (2024). Harvey ~10–20 min to CBD / French Quarter (Crescent City Connection) |
Fact — tourist city demand · not a flyover residence box |
| Apt comps · Windsor / Calypso |
Listed bare rents ~$1,755 1BR · ~$2,175 2BR (higher of stack only) |
Fact that nearby housing clears money |
| Parish hospitality capital |
Harvey Best Western Plus Westbank (1700 Lapalco) traded ~$8.275M / 138 keys |
Fact that hotels trade here — different product |
| Kitchen landlord model |
Food-hall / ghost-kitchen industry pattern · base + % on house POS |
Structure is real; filling 6 kitchens is execution |
| $26k P&I on ~$3.5M |
Owner mortgage case lock |
Math is fine if NOI hits · DSCR ~5.8× on full stack |
| Land steal · 1705 vs corridor ask |
Subject land $435k (~$198k/ac on 2.2 ac) vs sold comps RaceTrac $472k/ac · School Board $331k/ac → MAI target $1.0M–$1.25M · vs
1901 Manhattan LACDB
$14.7M / 22.5 ac ≈ $653k/ac ·
LoopNet Manhattan & Harvey
|
Same $/ac → ~$1.44M on 2.2 ac · ~$1.0M under corridor list (asks, not closed) |
Use this table in diligence: underwrite from these published facts first. Corridor capture %, bar ~$95k, and court fees are the
operating upside layers — disclosed as model on
facts /
deck.
Why our numbers should stack higher than the national floor:
New Orleans is a top U.S. tourist city — 19.08M visitors · $10.4B spend (2024 · New Orleans & Company / MMGY).
1705 Manhattan / Harvey sits on the Westbank ~10–20 minutes to the CBD and French Quarter via the Crescent City Connection — close enough to sleep, work, and play the city without paying Quarter hotel rates.
Bank underwrites Highland’s 72.7% U.S. residence floor on purpose (conservative credit). Partner path: tourist demand + bridge proximity + dual-entry destination = room to clear above that floor (sponsor already shows 90% occ as upside). Don’t underwrite Mirage like a random inland monthly residence in a non-tourist metro.
1 · What you are buying (2 min)
| Layer | Lock | Your role |
| Hotel / Residences |
56 furnished residences · hotel permit path · all-in monthly rents |
Primary collateral · what the bank underwrites |
| CRAVEZ kitchens |
6 licenses · $1,500 base + 15% of whatever they ring on the house POS (mandatory — no side tablets) |
Landlord — chefs cook; Mirage audits every dollar of food sales |
| Bar |
One Mirage liquor program |
Equity upside · keep ~65–80% gross-margin engine |
| Wellness / chairs |
Not in program ($0). Salon-chair rent roll removed — keep all 56 residence keys; avoid a second lease-up on one loan. |
1b · What’s outside · Target node (3 min)
1705 sits on Manhattan Boulevard — Jefferson Parish’s primary commercial artery. National retailers and hotel brands already pay for this traffic. Mirage adds what the strip does not have today: dual-entry MIRAGE + CRAVEZ on a private grand court · 56 Mirage Residences.
~45,000Cars / day on Manhattan Blvd*
~300′To Target · IHOP node
~0.8 miHoliday Inn Express · same blvd
BridgeMinutes to CBD / French Quarter
Restaurants
National + full-service · same blvd
Chili's (1741 Manhattan · next to Target) · IHOP · Zea Rotisserie (1121) · Copeland's (2333) · Five Guys (1523) · Kumo Hibachi (1818) — Brinker-scale and local full-service already prove dinner traffic converts on this strip. CRAVEZ sits in that same check band with six chef kitchens and a full bar.
Retail giants
They already prove the strip
Target (1731 Manhattan) · Sam's Club · Lowe's · Walmart Neighborhood Market — national retailers chose this corridor because density and drive-by traffic convert. You open inside that proven trade area.
Corridor lodging
Nightly comps exist — we don’t compete there
Holiday Inn Express (2433 Manhattan · ~0.8 mi) and Hampton Inn & Suites (~1.5 mi) post ~$120–$200/night. Mirage is 56 Mirage Residences (30+ nights) — by the month, not nightly ADR — for guests already on site for CRAVEZ and the court.
Retail rents
Manhattan Place pricing power
Neighbor retail at Manhattan Place (1723–1831) lists roughly $17.50–$25/SF NNN. Tenants pay more because the address is prime. Mirage’s CRAVEZ frontage + grand court get the same boulevard visibility — and a destination draw after dark that strip pads cannot match.
Location thesis: operators and lenders underwrite recorded sales on Manhattan Boulevard — not side-street hope. 1020 Manhattan @ $166/SF sets the bulk-scale floor. Target-node traffic (~45k VPD*) puts daily demand in front of the building. Mirage charges corridor rates because the corridor already supports them. *McEnery Co OM · verify LADOTD at credit approval.
2 · Money — your stack first (5 min)
Your outcome (stabilized):
~$125k/mo cash after mortgage ·
~$1.51M/yr after mortgage ·
put in ~$3.84M → worth ~$9.35M+ @ CO.
Lead with this. Credit floor is the last column only.
Two columns on purpose. Your stack = partner return. Credit floor = what the bank underwrites until bar / court / 15% POS history is proven.
| Stabilized / mo |
Your stack (stabilized) |
Credit floor only |
| Hotel NOI (56 keys) |
$80,350 90% occ · 38% opex |
$64,185 72.7% occ · 38% opex |
| Restaurant NOI |
$35,492 Corridor traffic · 0.30% capture · 15% on house POS |
$1,000 Base $9k − $8k BOH only — credit ignores 15% until T12 |
| Bar contribution |
$42,750 ~$95k gross floor · conservative |
$0 until liquor T12 |
| Court (5,500 SF) |
$9,000 sections · games · brunch pkgs |
$0 |
| Total NOI / mo |
~$151k |
~$66k |
| Mortgage P&I · ~$3.5M |
−$26,000 |
−$26,000 |
| Cash after mortgage / mo |
~$125k DSCR ~5.8× · full stack |
~$40k DSCR ~2.5× |
| Total NOI / yr |
~$1.82M |
~$791k |
| After mortgage / yr |
~$1.51M |
~$479k |
Why credit shows $1k on CRAVEZ: banks underwrite kitchen base only until POS history exists — that is not CRAVEZ value. Your stack: 45,000 VPD × 0.30% stop × 2 covers × $28 → ~$230k food / mo → $9k base + 15% (~$34.5k) − $8k BOH = ~$35.5k restaurant NOI. Keys + CRAVEZ (no bar) ≈ $100k/mo.
Year 1 partner path · clears $1M
Traffic-only Y1 is under $1M on purpose — it zeros bar, games, and court. Partner ops put them back:
| Y1 engine | NOI / yr | Includes |
| residence keys (65% occ) | $696k | Soft-open residences |
| CRAVE @ 75% of traffic | $319k | Brunch · lunch · dinner · house POS · 15% |
| Bar @ 80% | $410k | Game nights · court spill drinks (~$95k gross floor) |
| Court @ 90% | $97k | Sections · Saints/watch · brunch pkgs on 5,500 SF |
| Year 1 total | $1.52M | Full build: facts §7 |
Court vs The Garden (Four Seasons NOLA): Mirage outdoor court is
5,500 SF (100′×55′) — about
3.4× The Garden’s published
1,615 SF. Jefferson
MU-CD path for hotel + CRAVE + accessory outdoor gathering. Detail:
facts §7.
Why the court makes them love the hotel
Do not underwrite Mirage as “rooms plus a patio.” Underwrite it as a Westbank watch-and-gather campus with beds upstairs. The 5,500 SF court is the reason the boulevard turns in.
| Nightlight | Crowd it pulls | Why capital cares |
| Saints / NFL watch parties |
Fans, family in town, crews that won’t fight downtown parking |
Bar rings · sections sell · rooms fill when the drive home looks stupid |
| SEC / LSU game days |
Alumni pods · parents · rivalry groups |
Daylong F&B + multi-night residence stays |
| Fight nights · boxing / UFC PPV |
Guys’ nights · date crowds · local crews |
Peak beverage night · “take a key upstairs” close |
| Playoffs · Madness · big TV |
Appointment crowds strip bars can’t hold at this size |
Concentrated high-margin pours + reserved pods |
| Brunch · birthdays · brand nights |
Section hosts who invite 15–40 friends |
Court fees + CRAVE 15% + repeat bookers |
Love the coupling: Court = magnet. Bar = margin. CRAVE = food variety without Mirage cooking. Hotel = the sleep button when the night runs late. Same people who come for kickoff or a fight become the guests and the tip line — that is why the courtyard belongs with the hotel, not besides it. Full who/what matrix:
facts · court love.
Simple read: Stack everything (keys + CRAVE + bar + court) ≈ $151k NOI − $26k mortgage = ~$125k/mo after the note (~$1.51M/yr · DSCR ~5.8×). Bank core alone still covers at ~2.5×. Partner Year 1 ≈ $1.52M NOI before mortgage.
Staff & expenses (not a second cut): Keys labor + util + insurance + reserves ≈
$37.9k inside the
$39.3k / 38% stub. Bar pour + payroll ≈
$45k inside the
~$52k bar stub. CRAVE BOH
$8k (chefs self-staff). Court
$3k. Detail:
deck § staff. NOI / mortgage math unchanged.
3 · Why rents clear — Windsor · Calypso · all-in (4 min)
Apartment comps: Windsor at Manhattan (Harvey · same corridor) and Calypso Bay (Gretna / Westbank). For each bedroom class we use only the higher of the two — never the soft average.
| Comp (published listings) |
1BR high |
2BR high |
What guest still pays extra |
| Windsor at Manhattan · 1499 Central Park Blvd |
~$1,520–$1,595 |
~$1,905 |
Deposit · usually utilities · furniture · 12-mo lease |
| Calypso Bay · 3251 Wall Blvd, Gretna |
~$1,580–$1,755 |
~$1,985–$2,175 |
Same — bare apartment economics |
| Higher of stack (only number we cite) |
~$1,755 |
~$2,175 |
Still not furnished / all-in hospitality |
| Mirage Residences · all-in |
$2,400 · 610 SF |
$3,400 · 850 SF |
One invoice — see inclusions below |
What “all-in” means (this is the product):
furniture + utilities + Wi-Fi + parking in the rate + fitness + private pool + CRAVE downstairs + staffed hotel path —
30-day minimum leases (month-to-month extend) — not a 12-month apartment trap.
Guest is not writing Entergy, Cox, and a U-Haul on day one.
True cost of living · comps vs Mirage
Listed apartment rent is not what people pay. Add utilities, internet, and furniture for a short stay — then stack Mirage’s one invoice.
| What’s in the check |
1BR path |
2BR / larger |
| Bare rent · higher of Windsor / Calypso |
~$1,755 |
~$2,175 |
| + Electric / gas · water / trash · internet · renter ins (typ. Westbank band) |
+$245–$415 |
+$285–$480 |
| = Unfurnished living / mo |
~$2,000–$2,170 |
~$2,460–$2,650 |
| + Furniture (rent / short-stay substitute) |
+$150–$250 |
+$200–$300 |
| True furnished short-stay cost |
~$2,150–$2,420 |
~$2,660–$2,950 |
| Mirage Residences · one invoice |
$2,400 · 610 SF ≈ $80 / night · 30-day |
$3,400 · 850 SF ≈ $113 / night · 30-day |
| Delta · Mirage vs true furnished short-stay |
≈ even to +$250 |
≈ +$450–$740 (larger / hospitality key) |
Read: The $2,400 key sits roughly on top of a loaded 1BR short stay — except Mirage includes hotel path, pool, fitness, parking, and 30-day flexibility (no 12-month trap). The $3,400 850s are the premium larger keys, not a 1:1 apartment swap. Guest still writes one check — no Entergy + Cox + U-Haul stack.
4 · Why the F&B structure is smart (4 min)
15% of whatever they bring in — on our POS
Every kitchen must ring on the Mirage house POS. No Square on the side. 15% of gross food sales is contractual and auditable — not a handshake. Base $1,500/kit is the floor; 15% rides whatever volume they actually do.
Lease kitchens · own the bar
Chefs take food risk. You keep beverage (~65–80% gross margin). Time Out / Tiny Drumsticks / Nimbus landlord math — you are not funding Mirage cooking one failing menu. US residence occ 72.7% vs NOLA hotel 64.6%. Harvey BW Plus already traded $8.275M.
5 · Exit / value anchors (3 min)
| Clock | Figure | Use |
| Sales-comp clock · 55,000 SF @ ~$170/SF |
~$9.35M |
As-complete GBA story (not motel $/key) |
| Harvey BW Plus Westbank sale |
$8.275M |
Only hotel sale we show — liquidity proof |
| All-in cost target |
~$3.5M |
Spread vs sales-comp clock is the partner story |
| Corridor traffic band |
42k–46.2k VPD |
Broker listings; LaDOTD PDF still diligence |
6 · Yes / No frame (3 min)
Lean YES if you believe…
- Luxury Residences on Manhattan Blvd can lease at $2,400 / $3,400 all-in
- ~$3.7M all-in at steel mid $1.15M · $3.5M only if rare ≤$1.0M RFQ · no verified U.S. 5-story under $1M
- Kitchen LOIs + liquor path are gettable in 12–18 months
- You want landlord + beverage upside — not a franchise motel box
Lean NO if you need…
- Tonight’s bank memo to include bar + percentage rent with zero LOIs
- A franchise flag and PIP hotel comparable set
- Proof of LaDOTD AADT + signed chef LOIs before soft circle
- Sub-$2M basis (this plate doesn’t do that)
7 · Five diligence items before hard yes (2 min)
- LaDOTD AADT PDF — lock the car count
- Westbank STR / CoStar competitive set — local occ · ADR · RevPAR so rooms underwrite like lodging, not vibes
- 6 kitchen LOIs @ $1,500 base + mandatory house POS + 15% of gross sales
- Steel / GC bid package proving ~$3.5M build is real
- USALI payroll detail — already sketched inside the 38% stub (~$37.9k / $39.3k); harden with quotes · liquor path memo unlocks bar for refinance later
Partner one-liner: ~$3.5M into a new dual-entry 56-key luxury monthly residences + CRAVE campus on Harvey’s busiest commercial boulevard — underwrite the residence rents roll, license six kitchens on house POS (base + 15%), keep the bar for destination margin, and anchor exit demand to the $8.3M Best Western Plus already cleared in this parish.
Lender door →
Bankable dollar detail
Kitchens + bar thesis