World 1 · The site today
Empty bowl.
Full future.
1705 Manhattan Blvd — 2.2-acre flag lot on the West Bank · PLS #8387 · Zone X bowl. Today it reads as raw land and grading. Click any world below — the whole page transforms. This is where a $3.5M Rev J upscale hotel + CRAVE lands.
Why this site
Bridge-adjacent · Target corridor · ~45k VPD on Westbank Expressway. Occupied program stays in the Zone X bowl — neck and north buffer stay landscape and drive.
3–5 min
To Crescent City Connection — CBD overflow without French Quarter parking wars.
MU-CD
Mixed-use commercial district · retail · assembly · hotel keys permitted path.
SPR-1
Jefferson storm detention ~3,900 CF · LID on ~37,485 SF impervious.
World 2 · Dual entry · grand court
Two doors.
One grand court.
Rev J — CFS 100′×110′ with 100′×55′ grand court at center. Louisiana sky · stone court · palms · fire bowls · valet ellipse. Door 1 MIRAGE hotel lobby · Door 2 CRAVE dining & bar · equal neon presence. Full program · one flag lot · ~45k cars/day on the boulevard.
L1 program · dual entry
MIRAGE hotel lobby + CRAVE dining & bar under one CFS roof · wellness killed · 100 parking locked.
Door 1 · MIRAGE Hotel
Concierge · elevators · wellness portal · porte cochère · valet ellipse · 56 residence keys upstairs.
Door 2 · CRAVE Dining
~7,050 SF · six chef kitchens · host stand · bar to court · equal neon on Manhattan.
Grand court · 100′×55′
Stone pavers · palms · fire bowls · watch wall · café spill — destination-first arrival.
World 3 · 56 Mirage Residences
Bridge overflow
captured upstairs.
40 court-facing boutique keys · RM-1 repeat 12×28 · L2 + L3 · PTAC each. Tourists who can't get a CBD room on Saints night or Mardi Gras Saturday book here because the grand court is already the party — not because it's cheap.
Hotel vs commodity roadside
Generic chain
- Guest watches TV · drives elsewhere for dinner
- ADR capped by "it's Harvey" perception
- Empty lobby 22 hours/day
Mirage court-facing keys
- Books for the courtyard vibe · balcony on the show
- Walk-up at 10 PM — already at the party
- $2,400/$3,400 Likely ADR — top of corridor band · not budget monthly residence
- Court Residence vs Grand Residence · same building
World 4 · NOLA pull
They cross the bridge
for a full-service address.
Metro NOLA · 26,000 hotel rooms — still sold out on peak weekends. Mardi Gras ~87% avg · 95% peak Saturday. Mirage catches overflow with a courtyard party in the lobby, not a sign and a couch.
Five reasons tourists stop
Mardi Gras · Jazz Fest
West Bank rooms when Quarter is packed · courtyard party in the lobby wins the booking.
Saints · LSU
Property IS the sports bar · keys upstairs when the game ends.
CRAVE dinner
Six chef kitchens · host stand · court spill · hotel guests never leave the property.
Bridge economics
CBD $250–$400/night peak pushes groups west · our Likely $2,400 / $3,400 all-in (30-day) — top of corridor chain band · court-facing boutique.
One address
CRAVE kitchens · grand court bar · wellness mornings — one register, not three venues.
Wellness daily
48 stations at $225/wk · stylists bring bodies every day before CRAVE opens.
World 5 · One Saturday
Brunch to last call.
One register.
Walk one Saturday with us. CRAVE brings people. The grand court keeps them. Mirage-run events — guests order from CRAVE kitchens. The bar monetizes every hour. Hotel keys capture the ones who won't drive back across the bridge. Full Saturday Movie →
Saturday timeline
CRAVE brunch opens · smells like six kitchens
Doors on Manhattan. CRAVE open for brunch. Tourists who couldn't get a CBD reservation find us on the map.
Bar brunch · ~$1,500–$2,000 before noonLSU · Saints · families on the lawn
Courtyard screen. Pods booked. Watch wall is the attraction — tacos are bait.
Game-day bar · ~$5,000 by dinnerDinner ends · nobody leaves
Music. Courtyard glowing. Round bar packed. Vendor got paid once — we keep getting paid.
Cocktails · $24 × hundreds of roundsBirthday · hotel walk-up
Out-of-town group books 6 keys — because they're already here. Balcony on the courtyard.
Walk-up · $195–$275 peak ADRThe DJ is the magnet.
The bar is the attraction.
World 6 · The stack
~$151k NOI
every month · Likely.
Five Rev J revenue lanes · two NET engines. Stress-test conservative row ~$110k/mo NET. Year 1 ramps while wellness fills. Below is the math partners should beat up.
Every dollar · step by step
Wellness · 48 stations
Salon · nails · spa · one big buildout · Mirage-operated.
CRAVE · 6 kitchen licenses
CRAVE bar · owner-operated
Grand court · Mirage-run events
Hotel · 56 residence keys
Gross in the door · before opex
− ~$161k operating costs → NET below
What you keep · NET monthly
Poster vs build: Day 1 VE may phase palm accessories, grand stair, some retail curtain wall. Numbers from locked docs — not an offer or guarantee.